Despite decades of research on enrollment management in higher education, why is enrollment management an afterthought in the professional, graduate, and online education segment of the market?
While there are many marketing-related conferences to choose from, why do so few even broach the concept of student success?
To illustrate, we looked at the University Professional and Continuing Education Association (UPCEA), a leading organization for academic leaders in professional, graduate and online enrollment. We looked at their 2014 Annual Conference schedule and session descriptions. There were approximately 53 conference sessions delivered by 126 speakers.
Only three presentations mentioned the words “retaining,” “retention,” or “student success.”
DemandEngine created the Conference on Adult Learner Enrollment Management, (or CALEM as we are calling it) to bring attention to proven-practices that are mutally beneficial to colleges and to students.
In partnership with Aslanian Market Research, we are holding our second annual conference beginning July 22 in Atlanta, GA. We have an outstanding line-up of thought-leaders and practitioners who will present on three topical tracks: marketing, recruitment, AND retention.
Get a glimpse into what CALEM 2014 is all about in the following infographic.