Twitter has certainly been front and center in national media recently. Twitter also uses email regularly to encourage users to target new customers with Twitter Ads.
Has college admissions become a Hunger Games competition? Fostering the wrong kind of college envy among high school students. Insight from Jeffery Leiken, CEO of Evolution Mentoring International.
The several-year decline in enrollment in American colleges and universities continued and arguably intensified this fall, driven by sharp dips in numbers of students at for-profit colleges, full-time students at community colleges and students aged 24 or more, according to new data from the National Student Clearinghouse. Doug Lederman from...
Despite decades of research on enrollment management in higher education, why is enrollment management an afterthought in the professional, graduate, and online education segment of the market? While there are many marketing-related conferences to choose from, why do so few even broach the concept of student success? To illustrate, we...
In October 2013, Ellucian announced a major change to their CRM strategy abandoning their own proprietary development in favor of Microsoft Dynamics CRM. DemandEngine's John Copeland interviews Mark Jones, Senior VP of product development.
Higher education has long been dubbed as “the ticket to the middle class” and the best way to improve economic opportunity. Vedder and Denhart present an alternate view. Benefits of a college degree are declining while costs rise.
Ellucian announces enterprise CRM built upon Microsoft Dynamics - a dramatic departure from past CRM efforts. The shift from higher education specific providers and my questions.
The promise and reality of higher education CRM are world’s apart. Avoiding overinflated CRM expectations.
We asked conference attendees at the 2013 Conference on Adult Learner Enrollment Management (CALEM) to give us their top takeaways. Here is what they said.
Defining higher education enrollment marketing. A working definition for enrollment mangement and marketing professionals.
Is your institution in the lifelong learning business? According to a new article in Kiplinger magazine, some campuses are making the move to create classes for retirees wanting to study something whimsical or serious, find new passions, or just fill in a knowledge gap.
Despite its newness in higher education, CRM has a well-marked path of global business successes and failures over the past twenty years. To understand how the higher education industry is applying (or not) these lessons learned, we surveyed to find institutions that recently deployed CRM software. What we found is the need for remedial education.
The Association of American Colleges and Universities (AAC&U) released today a report, It Takes More Than a Major: Employer Priorities for College Learning and Student Success, summarizing the findings of a national survey of business and nonprofit leaders. Among other things, the survey reveals that 74 percent of business and...
Is there a better example of pipeline management than the 2012 election? Tim Copeland writes about strategy and execution lessons for higher education.
College student retention and low graduation rates are the most significant problems associated with state-provided financial aid. Now, a University of Missouri researcher has found that African-American males are the most likely to lose state lottery-funded scholarships with academic stipulations
In an effort to help University of Pittsburgh students obtain a competitive edge and prepare for life after graduation, the University’s Office of Career Development and Placement Assistance (CDPA) is unveiling an initiative that guarantees every undergraduate the opportunity of an internship.
Are adult learners part of your enrollment management plan? Learn evidence-based strategies to help you understand the adult learner market, what they want, and how you can best reach and support them in their educational decision process at the upcoming Aslanian Seminar - July 19 & 20, 2012.
CRM projects go off the rails when the success enablers of planning, people, process, and technology are out of balance. Learn from a recent example of Bank of America and how people can derail CRM. Lessons for higher education CRM initiatives.
Resist the urge to only gaze at the ornate middle section (technology) and take in the equally important parts of people and culture for your own institution’s CRM triptych. A new blog post from Tim Copeland.
QR codes – valued recruitment innovation or passing enrollment marketing fad? Tim Copeland looks at three reasons to adopt QR codes and a four-point enrollment marketing strategy for moving forward.