College enrollment is dropping

The several-year decline in enrollment in American colleges and universities continued and arguably intensified this fall, driven by sharp dips in numbers of students at for-profit colleges, full-time students at community colleges and students aged 24 or more, according to new data from the National Student Clearinghouse. Doug Lederman from... Read more →

Enrollment Management and the Adult Learner - CALEM 2014

Despite decades of research on enrollment management in higher education, why is enrollment management an afterthought in the professional, graduate, and online education segment of the market? While there are many marketing-related conferences to choose from, why do so few even broach the concept of student success? To illustrate, we... Read more →

New Higher Ed CRM Research - Deploying CRM for All The Wrong Reasons

Despite its newness in higher education, CRM has a well-marked path of global business successes and failures over the past twenty years. To understand how the higher education industry is applying (or not) these lessons learned, we surveyed to find institutions that recently deployed CRM software. What we found is the need for remedial education. Read more →

New Study Finds Skills More Important Than College Majors

The Association of American Colleges and Universities (AAC&U) released today a report, It Takes More Than a Major: Employer Priorities for College Learning and Student Success, summarizing the findings of a national survey of business and nonprofit leaders. Among other things, the survey reveals that 74 percent of business and... Read more →