“Will the Technology Keep My Email Out of the SPAM Folder?”

Asked by a college administrator during a recent technology demonstration, it’s a common question raised by those using promotional email marketing for enrollment. The answer in this instance included a lengthy description of the technical considerations taken into account to prevent this from happening. Unfortunately, focusing on the email delivery system is not the answer. Keeping out of the SPAM folder has a whole lot less to do with the delivery system and everything to with your email marketing program.