Tim Copeland's Blog on College & University Marketing and Enrollment Management

FutureWatch 2008 - A Must Read for Collegiate Conferencing & Event Professionals

The new FutureWatch 2008 study is a must read for collegiate conferencing and event professionals.

Conducted by Meeting Professionals International (MPI) and sponsored by American Express, this sixth-annual international study, surveys 1,643 meeting and event professionals and suppliers from around the world. Discover the trends and expectations impacting the conferencing industry.

Interactive Marketing Channels to Watch in 2008 - Undergraduate Recruitment

To adjust to the changing student expectations, colleges and universities will be deploying interactive channels as part of their enrollment marketing and recruitment mix in 2008. Email marketing is the clear-cut leader, achieving “proven status” with enrollment managers. Beyond email, channel adoption is mixed. Fueled by ongoing media reports, interest is high in the social networking movement and emerging communication tools such as blogs, podcasts, and online video. The acceptance and application of these channels is tentative at best, supported on an internal foundation of uncertainty and skepticism.