Tim Copeland's Blog on College & University Marketing and Enrollment Management

Reinventing the Continuing Education Enrollment Marketing Organization

Thanks to all those who attended Reinventing the CE Enrollment Marketing Organization for Student Centricity at the University Continuing Education Association annual conference. We had over 100 attendees crammed into Bayside C! 

I would like to express my sincere appreciation and gratitude to our expert panelists - Stephanie Platteter, Jeff Harmon, Jim Peters, and Jim Fong. 

We've compiled the results from our interactive survey.

Enrollment Management: The Secret to Student Retention?

Looking at the retention rates across institutional type, the problem ranges from mild to regrettable at the over 4,000 U.S. colleges and universities today. The core problem is that everyone – and no one - on-campus owns the challenge. I saw an interesting business study recently that may provide some answers. First, let’s consider how colleges and universities view retention today.