These are challenging times for continuing education leaders. In the face of an economic crisis and the public’s concerns about rising higher education costs, leaders must try to respond to the call for increased accountability, while simultaneously taking the steps necessary to attract, enroll, and retain adult learners.
At this year's ACHE 2008 Annual Conference, I will be moderating a workshop on Reinventing the Continuing Education (CE) Marketing Organization. The panel - made up of leading CE practitioners and thought leaders - will discuss best practices and provide actionable ideas to improve enrollment management and marketing within your organization.
The workshop will be held on Tuesday, November 11 from 2:00 - 4:00 pm and will include the following panel members:
Jeff Harmon
Director of Communications & Marketing
Arizona State University
Jim Peters
Director, Professional Programs and Communications
The University of Kansas
Stephanie Platteter
Director of Marketing
University of Minnesota
Jennifer Copeland
General Manager
DemandEngine
Workshop participants will have the opportunity to engage in an interactive survey, discover specific ideas to improve their enrollment management efforts, and ask questions during the moderated discussion. Join us in Nashville!
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