ACHE 2008 - Learn to Reinvent Your Outreach Marketing Effort

These are challenging times for continuing education leaders.  In the face of an economic crisis and the public’s concerns about rising higher education costs, leaders must try to respond to the call for increased accountability, while simultaneously taking the steps necessary to attract, enroll, and retain adult learners.

At this year's ACHE 2008 Annual Conference, I will be moderating a workshop on Reinventing the Continuing Education (CE) Marketing Organization. The panel - made up of leading CE practitioners and thought leaders - will discuss best practices and provide actionable ideas to improve enrollment management and marketing within your organization.