Tim Copeland's Blog on College & University Marketing and Enrollment Management

Looking to Sharpen Your Enrollment Marketing Message? Start with this Tool

What educational value do you provide your students?

Over time, it's easy to lose your core value proposition. Messages grow in number, words change, or simply get lost in the sea of media clutter.

Stephanie Platteter, director of enrollment marketing for continuing education at the University of Minnesota offers a one-page positioning worksheet for industry practitioners. The worksheet serves as a  fundamental planning tool for her account managers to bring continuing education opportunities to market.

Download a copy ...

Shorting For-Profit Education - Marketing Costs Under Scrutiny

I caught an interesting higher education segment this week on CNBC's Squawk Box. Jim Chanos, president of an investment firm, questions the value of for-profit degrees that leave students with onerous amounts of debts and little empirical evidence that these degrees make students more employable. According to Chanos, most of for-profit revenue stems from government guaranteed loans, up to 75-85% of Title IV assistance. Chanos speculates that more government scrutiny is coming on the high marketing costs of for-profit education.

While I don't get caught up in the philosophical debate of 'quality', for-profit institutions provide a model for making education accessible for students by removing external and internal barriers to enrollment. That's not a bad thing.

The education segment begins 58 seconds into the clip.