Ever find yourself searching for new enrollment management ideas and insight to help you in your job? You may be looking for thought leadership. Wikipedia defines a thought leader as a buzzword or article of jargon used to describe a futurist or person who is recognized among peers and mentors for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. I know, a little long, but the best I could find on an early Sunday morning.
Updated June 26, 2009
As part of a study I conducted this year, I asked undergraduate enrollment managers where they go within the industry for enrollment management thought leadership. To provide context, I was looking at companies whose primary competency is undergraduate enrollment consulting and research. Thus technology providers or communication agencies were excluded from the choices.
Of the 105 institutions that responded, 48% were 4-Year Publics, 37% were 4-Year Privates, and 15% were 2-Year institutions. Fifty-six percent of the respondents were at the Dean or Vice-President level, while 35% were directors.
Here’s what I found:
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