While Professional and Continuing Education (PCE) units have upped their marketing capabilities in recent years, many have taken a narrow view on the role of prospect cultivation and the need to intentionally manage the student pipeline. PCE has long been driven by lagging performance measures of gross revenues, course go/nogo decisions, and total student headcount.
In this new white paper, learn how the enrollment funnel can be a valuable tool to measure program demand and prospective student intent, improve forecasting, and align outreach marketing activities with how students' make decisions.
A very special thanks to Stephanie Platteter from the University of Minnesota-College of Continuing Education, and Steve O'Brian from the University of Washington-Extension for their significant contributions to the paper.
Download a copy of Introducing the Enrollment Funnel: A Valuable Tool for Professional and Continuing Education Outreach
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