Building relationships has always been a fundamental core competency for successful recruitment and admissions. Yet with an ever increasing tool set of digital and social technologies, enrollment managers face a complex landscape to connect and engage with prospective students.
In this presentation, New Strategies for Managing Relationships: Recent Research Findings and Recommendations for Undergraduate Admissions, learn how CRM provides a road map to manage complex relationships and supports the attainment of enrollment goals. Discover how colleges and universities are (or are not) embracing the central tenants of CRM, and learn actionable best practices.
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