Tim Copeland's Blog on College & University Marketing and Enrollment Management

ACHE 2009 - Serving as the 'Other' Business School: Roles for Continuing Education

Continuing education units must often walk a fine line within their own institutions. While programs in business and management are the most successful, there is often an internal collision between the business school, accreditation standards, and institutional market position. Jay Halfond, Dean of Boston University’s Metropolitan College addresses the common issues that confront business schools and professional and continuing education. 

ACHE 2009 - Higher Education and the Economy: Challenges, Trends, and Solutions

How is the economy affecting continuing education? What does the future hold? The 2009 Association of Continuing Higher Education Conference (ACHE) kicked off with an interesting ‘hot-topics’ panel discussion. Facilitated by David Thornburgh (University of Pennsylvania), the panel included:

• Jim Broomall, University of Delaware
• Doug Lynch, University of Pennsylvania
• Hadass Sheffer, Executive Director, Graduate! Philadelphia
• Ellen Sloss, Neumann University

The panel began with opening thoughts from each panel member. The following is an approximate transcript of the discussion.

What Corporations Want from Education Partners – Selling Professional and Continuing Education

What are the trends in corporate training and what do executives want right now?

In this recent UCEA South corporate roundtable, industry leaders discuss their needs and what colleges and universities must do to get their business.

The discussion included the perspectives of:

• Tina Finch – Director of Leadership Development, AirTran Airways
• Marisa Benson – PMP, Director, Emory University Technology Services
• Steve Lee – Director of Training, Hartsfield-Jackson Atlanta International Airport
• Cate Miller – PHR, Director of Learning & Development, Dixon Hughes PLLC

Conversation themes included doing more with less, the need for customized education, and listening to needs. The following is an approximate transcript of the discussion: