Colleges and universities continue to ramp up their efforts to get the word out. While many rushed to social spaces such as Facebook and Twitter, others are leveraging offline media to accomplish their enrollment marketing objectives. Within the last six months of my travel, I've picked up some interesting examples of colleges using airports ... and the New York Yankees.
Lack Famous Alumni? Here's an Approach ...
In this Port Columbus International Airport ad, Ashland University touts the famous world leaders that have lectured on their campus. It's quite clever.
Looking for Busy Professionals? Try the Airport People Mover
Queens University of Charlotte uses the Charlotte Douglas International Airport people mover (or conveyor belt) to get in front of busy professionals moving from terminal to terminal. This banner was one of several progressive messages along the mover.
Need to Find Your Alumni? Look in Airports???
In this Hartsfield-Jackson International Airport ad, Michigan State seeks its graduates (over 500,000 worldwide) to upload and share their stories of how their are making a difference in the world.
For me, this marketing initiative is a bit of a head scratcher. Do you need to advertise in airports to find your graduates? Either someone in the Alumni office has dropped the ball on tracking their graduates or someone in marketing (or their agency) thought this would be a really cool idea.
Looking to Link Your Brand? What Better Choice Than the New York Yankees
Okay, this one comes courtesy of the YES network, the MLB Extra Innings package, and my flat-screen television. As Yankee ace C.C. Sabathia delivers the pitch, Oakland University is delivering theirs.
Just a few of the ways colleges and universities are using offline media. If you are using offline media as an enrollment marketing strategy, I would welcome any examples.
