For many colleges and universities, the adult learner market is a top-of-mind discussion on your campus. Today there are some 44 million adults in the U.S. with some credit but no degree. The struggling economy and increased global competition are driving many of these people back to college to finish what they began. In turn, institutions are adjusting their enrollment marketing strategies to pursue this growing market. Yet finding adult students is not as easy as placing a name search order with the College Board or ACT.
If you are looking for proven strategies to find, engage, and enroll adult students, you may want to consider the upcoming Aslanian Seminar, Converting Credits to Degrees: 44 Million Adults to Recruit to be held on July 19-20, 2012 at the Harvard Club in New York City.
Speakers will present evidence-based strategies to help you understand the adult learner market, what they want, and how you can best reach and support them in their educational decision process.
I will be presenting two sessions during the conference including:
Reaching Adults Ready for College Using Email and Search Marketing
With 44 million adult learners to recruit, it’s time to get busy. The challenge comes from investing in the right marketing strategies to uncover adult learner demand, and converting interested prospective students into enrollments. The choices are many including: branding and awareness campaigns; online marketing; social media; CRM technology. Where do you start?
In our research and experience, institutions serving adult learners often fail to generate a sufficient pool of prospective students, lack the proper success metrics, and flounder at their attempts to drive enrollment conversions. In this presentation, learn a systematic approach to building adequate inquiry pool to support your degree-completion and adult-focused programs. Discover specific approaches to measure and evaluate your results and learn to execute conversion-focused strategies to turn adult shoppers into applicants.
Managing the Prospective Student Enrollment Experience – New Secret Shopping Results
Enrollment marketers often spend a great deal of time on sizing up the potential market, developing the right message and brand promise, and executing a myriad of marketing tactics to get the “word out”. Yet they often forget an important component – what happens when students actually contact you? Are you ready?
Managing the prospective student enrollment experience is particularly mission-critical for units offering degree completion and adult-focused programs. Adult learners come with a variety of academic backgrounds and life experiences and rarely fit neatly into a traditional enrollment process.
In this presentation, discover the results of recent primary research where we shopped college and university programs serving adult learners. Learn how to overcome lapses in planning, people, processes, and the use of technology to help prospective students evaluate your programs and assist them in making a decision. Identify enrollment prevention activities and discover actionable strategies to tailor your activities to serve prospective students while achieving your goals. This session is applicable to institutions and departments of all shapes, sizes, missions, and budgets.
You can view the entire Aslanian seminar agenda here.
What have others said about Aslanian Seminars?
"This conference is THE definitive training for anyone involved in marketing higher education to adults."
– Robert Heuermann, Metropolitan State University
"The Aslanian Seminar is the best I have ever experienced regarding current topics, research, and practices. Never a dull or needless moment."
– Carol Eades, Asbury College
"I thoroughly enjoyed this seminar experience. The presentations were captivating and highly informative and the topics were relevant to my world in higher education."
– Mark Ash, Kirkwood Community College
"I appreciate the seminar format that encouraged full participation from attendees. The networking opportunities were excellent. Overall a very positive conference, possibly the best that I’ve attended this year."
– Samantha Peterson, The University of South Dakota
"There was so much information. It was well worth the travel and time away to come and learn from industry professionals and educators about this diverse group of students"
– Micah Crews, King College
