In October 2013, Ellucian announced a major change to their CRM strategy abandoning their own proprietary development in favor of Microsoft Dynamics CRM. DemandEngine's John Copeland interviews Mark Jones, Senior VP of product development.
CRM for Higher Education
Ellucian announces enterprise CRM built upon Microsoft Dynamics - a dramatic departure from past CRM efforts. The shift from higher education specific providers and my questions.
The promise and reality of higher education CRM are world’s apart. Avoiding overinflated CRM expectations.
Despite its newness in higher education, CRM has a well-marked path of global business successes and failures over the past twenty years. To understand how the higher education industry is applying (or not) these lessons learned, we surveyed to find institutions that recently deployed CRM software. What we found is the need for remedial education.
CRM projects go off the rails when the success enablers of planning, people, process, and technology are out of balance. Learn from a recent example of Bank of America and how people can derail CRM. Lessons for higher education CRM initiatives.
Resist the urge to only gaze at the ornate middle section (technology) and take in the equally important parts of people and culture for your own institution’s CRM triptych. A new blog post from Tim Copeland.
With wild rumors, alarmist blog posts, and uncertainty driving a lot of industry interest and online traffic about the Datatel + SGHE transaction, Tim Copeland interviews Datatel + SGHE executives for the latest updates.
You can’t just append the word “social” in front of legacy CRM platforms and expect it to make a difference. Putting the "Relationship" into higher education CRM.
A look back at the favorite enrollment marketing blog postings of 2011: Who's says email is dead?; The new marketing plan for adult learners; Does membership have its privileges?; Five things your CRM vendor doesn't want you to know; Social schilling; and higher education technology mergers and acquisitions.
Hobsons, a leading provider in recruitment, communication, and student success software for colleges and universities, announced today its acquisition of Intelliworks, a leading provider of relationship management solutions for higher education.The acquisition adds Intelliworks' expertise in non-traditional higher education environments.