CRM for Higher Education

New Higher Ed CRM Research - Deploying CRM for All The Wrong Reasons

Despite its newness in higher education, CRM has a well-marked path of global business successes and failures over the past twenty years. To understand how the higher education industry is applying (or not) these lessons learned, we surveyed to find institutions that recently deployed CRM software. What we found is the need for remedial education. Read more →

Top Enrollment Marketing Blog Posts of 2011

A look back at the favorite enrollment marketing blog postings of 2011: Who's says email is dead?; The new marketing plan for adult learners; Does membership have its privileges?; Five things your CRM vendor doesn't want you to know; Social schilling; and higher education technology mergers and acquisitions. Read more →

Hobsons Acquires Intelliworks

Hobsons, a leading provider in recruitment, communication, and student success software for colleges and universities, announced today its acquisition of Intelliworks, a leading provider of relationship management solutions for higher education.The acquisition adds Intelliworks' expertise in non-traditional higher education environments. Read more →