My Recent Presentations

DemandEngine-UCEA Webinar Series 2009

Is CRM in Your Future? Five Questions Every Professional and Continuing Education Leader Should Ask

Ten Strategies to Grow Professional and Continuing Education Enrollment

Direct mail, email, Facebook, or Twitter: How High School Students Want to Be Contacted by Colleges and Universities

UCEA 2009 Marketing Seminar

Introducing the CE Funnel - A New Way to Manage Outreach Performance (2 MB)

 UCEA 2009 Enrollment Management Seminar

Enrollment Management Essentials for the CE Leader

 

UCEA 2009 Enrollment Management Seminar

Opening Session - Uncovering Enrollment Challenges

Uncovering Current Challenges

ACHE 2008 Annual Conference: Rethinking the Continuing Education Marketing Organization

 Rethinking the CE Marketing Organization Panel Discussion

NACAC 2008: Moving from a Tactically-driven to Strategy-Focused Admissions Office

NACAC 2008 - Moving from a Tactically-Driven to Strategy-Focused Admissions

Office (2MB)

Given declining state budgets, college and university admission offices are being asked to do more with fewer resources. While institutions have moved toward a more strategic approach to managing prospective student enrollments, many struggle to execute and measure the success of their plans. Learn how a Recruitment Scorecard approach can overcome barriers, align outcomes to strategy, and measure and communicate value.

Beyond the Hype: How Colleges and Universities are Using Interactive Channels to Recruit Students - Noel-Levitz 2008 Conference

Beyond the Hype: How Colleges and Universities are Using Interactive Channels (5 MB)

Given the transparency and unprecedented levels of choice the Internet provides, college admis­sions professionals face an increasingly complex range of communication options to attract and engage students. Using pri­mary research results from over 250 institutions, discover how admission professionals currently use and value interactive channels. Learn how to plan for and measure a return-on-investment. Move beyond selecting technologies and tactics and take a strategic approach to your interactive enrollment marketing efforts.

Five Common Mistakes in Continuing Education Enrollment Management (And How to Overcome Them) - ACHE NE Regional 2008

Five Mistakes in Continuing Education Enrollment Management (And How to Overcome Them) Presentation Slides (2 MB)

Enrollment management – an organizational philosophy– offers continuing education (CE) organizations a road map to gain a competitive advantage. Presented at the 2008 Association for Continuing Higher Education (ACHE) NE Regional Conference, discover the five common enrollment management mistakes committed by CE organizations today and more importantly, learn specific recommendations to overcome them.

Planning for Recruiting and Admission Success - SunGard Summit 2008

Download Planning for Recruiting and Admissions Success Presentation Slides (2.2MB)

Connecting with the 21st century student requires an enrollment management approach informed by a deep understanding of your audience as well as the planning and alignment of recruitment and admission activities to the decision cycle. Discover the specific factors from relationship management research that lead to success.

Reinventing the Continuing Education Marketing Organization for Student Centricity

Download: Reinventing the Continuing Education Marketing Organization Presentation Slides (591K)

Listen to the Panel Discussion (0.1K)

Market forces such as changing demographics and competition are increasing the demand for a market-centric continuing education (CE) organization. Because changing student expectations and behavior underlie these shifts, the CE marketing leader is a natural choice to respond to these challenges. To better engage communities and promote educational opportunities, CE leaders must: clarify and strengthen the role of enrollment marketers, define clear metrics, and embrace an interactive marketing approach.

Presented at the 2008 University Continuing Education Association (UCEA) Annual Conference, an ensemble of industry experts will share their specific experiences and insight on transforming from marketing communication to an enrollment management approach, regardless of your institution’s size or budget.

Interactive Marketing Channel Usage in Continuing Higher Education Enrollment

Download: Interactive Marketing Channel Usage in Continuing Higher Education Enrollment Presentation Slides (1.8 MB)

Listen:

Presented at the 2007 University Continuing Education Association (UCEA) Annual Conference, the presenter examines the need for an interactive marketing approach to continuing higher education outreach. Discover how continuing education units are currently using online, interactive communication channels and specific recommendations to improve your enrollment marketing outreach.