Boston, MA
April 2 - 5, 2013
Managing an Enrollment Marketing Transformation
Orlando, FL
March 27 - 30, 2011
Building the Ultimate Conferencing Sales Machine (Sales Institute)
Hidden Causes to Common Conferencing Marketing Problems
Converting Credits to Degrees Conference
Chicago, IL
March 31 - April 1, 2011
Reaching Adults Ready for College Using Email and Search Marketing
Ohio Continuing Higher Education Association
March 23-25, 2010
UPCEA Marketing Seminar, February 2011
Professional and Continuing Education Needs an Inquiry Makeover ... Now!
Noel-Levitz Conference on Student Recruitment, Marketing, and Retention, July 2011
New Research on Adult Learner Communication Preferences
UCEA Marketing Seminar, February 2010
Five Common Marketing Mistakes In Professional and Continuing Education
DemandEngine-UCEA Webinar Series 2009 - 2010
Is CRM in Your Future? Five Questions Every Professional and Continuing Education Leader Should Ask
Ten Strategies to Grow Professional and Continuing Education Enrollment
DemandEngine Webinar: Creating a Social Enrollment Plan for Adult Learners
DemandEngine-Summer Webinar Series 2009
UCEA 2009 Marketing Seminar
Introducing the CE Funnel - A New Way to Manage Outreach Performance (2 MB)
UCEA 2009 Enrollment Management Seminar
Enrollment Management Essentials for the CE Leader
UCEA 2009 Enrollment Management Seminar
Opening Session - Uncovering Enrollment Challenges
2008
ACHE 2008 Annual Conference: Rethinking the Continuing Education Marketing Organization
Rethinking the CE Marketing Organization Panel Discussion
NACAC 2008: Moving from a Tactically-driven to Strategy-Focused Admissions Office
NACAC 2008 - Moving from a Tactically-Driven to Strategy-Focused Admissions
Beyond the Hype: How Colleges and Universities are Using Interactive Channels to Recruit Students - Noel-Levitz 2008 Conference
Beyond the Hype: How Colleges and Universities are Using Interactive Channels (5 MB)
Given the transparency and unprecedented levels of choice the Internet provides, college admissions professionals face an increasingly complex range of communication options to attract and engage students. Using primary research results from over 250 institutions, discover how admission professionals currently use and value interactive channels. Learn how to plan for and measure a return-on-investment. Move beyond selecting technologies and tactics and take a strategic approach to your interactive enrollment marketing efforts.
Five Common Mistakes in Continuing Education Enrollment Management (And How to Overcome Them) - ACHE NE Regional 2008
Enrollment management – an organizational philosophy– offers continuing education (CE) organizations a road map to gain a competitive advantage. Presented at the 2008 Association for Continuing Higher Education (ACHE) NE Regional Conference, discover the five common enrollment management mistakes committed by CE organizations today and more importantly, learn specific recommendations to overcome them.
Planning for Recruiting and Admission Success - SunGard Summit 2008
Download Planning for Recruiting and Admissions Success Presentation Slides (2.2MB)
Connecting with the 21st century student requires an enrollment management approach informed by a deep understanding of your audience as well as the planning and alignment of recruitment and admission activities to the decision cycle. Discover the specific factors from relationship management research that lead to success.
Reinventing the Continuing Education Marketing Organization for Student Centricity
Download: Reinventing the Continuing Education Marketing Organization Presentation Slides (591K)
Listen to the Panel Discussion (0.1K)
Market forces such as changing demographics and competition are increasing the demand for a market-centric continuing education (CE) organization. Because changing student expectations and behavior underlie these shifts, the CE marketing leader is a natural choice to respond to these challenges. To better engage communities and promote educational opportunities, CE leaders must: clarify and strengthen the role of enrollment marketers, define clear metrics, and embrace an interactive marketing approach.
Presented at the 2008 University Continuing Education Association (UCEA) Annual Conference, an ensemble of industry experts will share their specific experiences and insight on transforming from marketing communication to an enrollment management approach, regardless of your institution’s size or budget.
2007
Interactive Marketing Channel Usage in Continuing Higher Education Enrollment
Listen:
Presented at the 2007 University Continuing Education Association (UCEA) Annual Conference, the presenter examines the need for an interactive marketing approach to continuing higher education outreach. Discover how continuing education units are currently using online, interactive communication channels and specific recommendations to improve your enrollment marketing outreach.
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