A Crucible Moment: College Learning & Democracy’s Future
This report from the National Task Force on Civic Learning and Democratic Engagement calls on the nation to reclaim higher education’s civic mission. Commissioned by the Department of Education and released at a White House convening in January 2012, the report pushes back against a prevailing national dialogue that limits the mission of higher education to workforce preparation and training while marginalizing disciplines basic to democracy.
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Does Membership Have Its Privileges? Raising the Bar for Today's Higher Education Association
As competition increases, associations that limit their core value proposition to event attendance – and the static knowledge it produces – will suffer.
In Does Membership Have its Privileges? Raising the Bar for Today's Higher Education Association, discover a number of ideas for associations to strenghen their value proposition - to the industry they serve and to their customers - college and university members.
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Introducing the Enrollment Funnel: A Valuable Tool for Professional and Continuing Education
While Professional and Continuing Education (PCE) units have upped their marketing capabilities in recent years, many have taken a narrow view on the role of prospect cultivation and the need to intentionally manage the student pipeline. PCE has long been driven by lagging performance measures of gross revenues, course go/no-go decisions, and total student headcount.
In this new white paper, learn how the enrollment funnel can be a valuable tool to measure program demand and prospective student intent, improve forecasting, and align outreach marketing activities with how students' make decisions.
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The Recruitment and Outreach Scorecard: Moving from a Tactically-Driven to a Strategy-Focused Enrollment Office
In today's difficult environment, carefully defining the measures that drive performance is imperative for institutions seeking to intentionally manage enrollment. While the discipline of enrollment management has grown, how we measure enrollment performance is firmly mired in the past.
In this College & University article, Tim Copeland examines the utility of using an enrollment scorecard to balance leading and lagging indicators of performance.
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To adjust to the changing expectations of students, colleges and universities will be deploying interactive channels as part of their enrollment marketing and recruitment mix in 2008. Email marketing is the clear-cut leader, achieving “proven status” with enrollment managers. Beyond email, channel adoption is tentative at best, supported on an internal foundation of uncertainty and skepticism. Undergraduate enrollment managers can leverage interactive marketing by developing a strategy before pursuing channel initiatives and technologies; building a foundation on email and search engine marketing; and increasing their own interactive literacy.
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Interactive Marketing: Continuing Education's (Lost) Opportunity
How are continuing education units using - or planning to use - interactive marketing to attract and engage students? Review the results from 131 institutions and discover specific recommendations to improve your outreach efforts.
Originally published in the Fall 2007 edition of the Continuing Higher Education Review.
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Relationships Matter: Connecting with the 21st Century Student
Demographic shifts, behavioral changes, and increasing competition challenge even the most experienced enrollment manager.
In this white paper, "Relationships Matter: Connecting with the 21st Century Student" (PDF, 2MB), Tim Copeland examines how colleges and universities must engage in a far more strategic and calculated approach to enrollment, while following a fundamental premise: relationships matter.
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Other Reports of Interest
Experiences of Undercover Students Enrolled in Online Classes at Selected Colleges - GAO 2011
Once comprised of local, sole-proprietor ownership, the nation's for-profit institutions now range from small, privately owned schools to publicly traded corporations. Enrollment in such colleges has grown far faster than in traditional higher-education institutions. Moreover, during the 2009-2010 school year, for-profit colleges received almost $32 billion in grants and loans provided to students under federal student aid programs, as authorized under Title IV of the Higher Education Act of 1965, as amended. Because of interest in the student experience at for-profit colleges, GAO was asked to conduct undercover testing by enrolling in online classes under degree-granting programs.
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How America Saves for College 2009: A national study by Sallie Mae and Gallup
Sallie Mae has teamed up with Gallup again to find out how America saves for college.
Released on “529 College Savings Day,” the national study "How America Saves for College" (PDF 1.5MB) of more than 1,200 parents of children under age 18, shows that despite the ailing economy, more than half (52 percent) of parents are saving the same amount or more for college. In addition, parents overwhelmingly expect their children to pursue higher education (92 percent) and half (48 percent) plan to pay for most or all of the cost.
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The Growing Imbalance: Recent Trends in U.S. Postsecondary Finance
Students are a growing source of revenue for colleges, but little of that money is going into classroom instruction, according to the Delta Cost Project, a Washington-based non-profit.
In this report, "The Growing Imbalance: Recent Trends in U.S. Postsecondary Finance" (PDF, 2.5MB) authors move beyond the traditional emphasis on tuition, student aid, and revenues per student to focus additionally on how revenues are allocated in the spending part of the college cost problem.
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The Keys to Strategy Execution
“Strategies are intellectually simple; their execution is not." Author Larry Bossidy: Execution: The Discipline of Getting Things Done
In The Keys to Strategy Execution, discover insight from executives and managers across the globe. Commissioned by the American Management Association and conducted by the Human Resource Institute, this report reveals the key drivers and primary components for strategy execution success.
